TikTok is introducing a new feature that allows them to reduce the amount of artificial intelligence-produced content appearing in their feeds. This initiative comes as the service announced that it presently contains over 1 billion AI-generated clips.
Trial and Implementation
The new functionality is being tested over the following weeks before a full-scale rollout. This development comes amid a rise in AI-generated material, driven by recent video-generation tools.
AI Content on Other Platforms
Studies have shown that almost a tenth of the quickest rising video streams on a popular video site primarily display content made by AI. A large amount of this content is deemed “AI slop”, a phrase for substandard, factory-style content that is often illogical or bizarre.
“We know from our community that a lot of users appreciate content made with AI tools, ranging from computer-generated images to educational videos, and we intend to give people the power to increase or decrease of that, according to their own choices,” commented a company executive.
Volume and Proportions
The platform shared that there are presently 1.3bn videos on its service identified as made with AI. Overall, over 100 m media items are submitted to the app every day, making AI-generated material a limited part of its total content library.
User Control Features
Members will be capable of reduce or increase the volume of artificial media they watch by accessing the “manage topic” setting in the app and selecting “AI-generated content”. Other topics that are already be modified under the tool encompass current affairs, style, cosmetics, and movement.
AI Disclosure Rules
Its guidelines oblige creators to identify convincing AI-made content, and it prohibits malicious deepfakes of well-known individuals or critical incidents. Any believable artificial content that is not labeled can be taken down under its terms of service.
In addition, the service will henceforth apply an AI-generated label to content created with its built-in AI features, or flagged by an cross-platform project for identifying AI-generated material. This measure is aimed to deter users from attempting to circumvent the tagging system.
AI Literacy Programs
TikTok is furthermore establishing a two million dollar awareness program for experts and institutions to create educational content about ethical AI use. This initiative will assist non-profit groups specializing in educating programming and robotics.
Platform Protection
The platform has justified its content review process, during discussion over plans to lay off numerous review team members in Britain. The company is planning to reduce a significant number of roles in its user protection team in the UK capital, with worker representatives and online safety experts voicing alarm that staff are being displaced by machine-led review.
A company official explained that staff-based oversight would continue to be important, but automated tools can safeguard staff by eliminating the most harmful content ahead of it gets reviewed by staff. The company stated a notable drop in explicit and harmful content reviewed by human moderators over the previous year due to reliance on its automated systems.
“We think that it’s essential to balance humans and technology to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we additionally believe it’s very important to minimize viewing of unsafe media as rapidly, which is the area in which a significant AI assistance is making a difference operate efficiently.”
